Shahararren dan wasan kwallon kafa a duniya ya bude kwalbar Coke a wajen taron manema labarai, babban mai daukar nauyin gasar cin kofin nahiyar Turai.
A ranar Litinin, fitaccen dan wasan kwallon kafa Cristiano Ronaldo ya halarci wani taron manema labarai inda ya yi magana kan damar da kungiyarsa ta Portugal ta samu a wasan farko na gasar cin kofin nahiyar Turai (Euro 2020).Amma kafin kowa ya yi tambaya, Ronaldo ya dauko kwalaben Coca-Cola guda biyu da aka ajiye a gabansa ya fitar da su daga filin kallon na’urar.Sannan ya daga kwalbar ruwan da ya shigo da ita unguwar dan jarida, ya fadi kalmar “agua” a bakinsa.
Dan wasan mai shekaru 36 ya dade da saninsa da jajircewarsa na cin abinci mai tsauri da kuma salon rayuwa mai inganci - har daya daga cikin tsoffin abokan wasansa na Manchester United ya yi ba'a cewa idan Ronaldo ya gayyace ka, to ka ce "a'a".Abincin rana, saboda za ku sami kaza da ruwa, sannan kuma dogon zaman horo.
A kowane hali, soda mai sanyi na Ronaldo na iya zama alamar alama a gare shi, amma yana da mummunar sakamako ga Coca-Cola, daya daga cikin masu daukar nauyin Euro 2020. (Ee, ya kamata a gudanar da gasar a bara. Ee, mai shirya gasar. ya zaɓi ya kiyaye asalin sunan.)
A cewar Guardian, bayan taron manema labarai na Ronaldo, farashin hannun jarin kamfanin ya fadi daga dalar Amurka 56.10 zuwa dalar Amurka 55.22 “kusan nan da nan”;Sakamakon haka, darajar kasuwar Coca-Cola ta ragu da dalar Amurka biliyan 4, daga dalar Amurka biliyan 242 zuwa dalar Amurka biliyan 238.Dalar Amurka.(A lokacin rubutawa, farashin hannun jari na Coca-Cola ya kasance $55.06.)
Wani mai magana da yawun Euro 2020 ya shaida wa manema labarai cewa kafin kowane taron manema labarai, za a baiwa 'yan wasan Coca-Cola, Coca-Cola sifiri ko ruwa, yana mai kara da cewa kowa "yana da 'yancin ya zabi abin sha da kansa."(Dan wasan tsakiya na Faransa Paul Pogba shima ya cire kwalbar Heineken daga kujerarsa a taron manema labarai na kansa kafin wasan; a matsayinsa na musulmi, ba ya sha.)
Wasu kungiyoyi sun yaba da yunkurin hana soda dan wasa guda daya.Kungiyar Lafiyar Kiba ta Burtaniya ta ce a shafin Twitter: “Abin farin ciki ne ganin abin koyi kamar Ronaldo ya ki shan Coca-Cola.Ya kafa misali mai kyau ga matasa masu sha'awar sha'awa kuma yana nuna yunƙurin tallan sa na bangaranci don haɗa shi da abubuwan sha.Nuna raini."Wasu sun tuna cewa a cikin 2013, Ronaldo ya fito a cikin tallace-tallace na TV, yana ba da "kullun cuku kyauta" don cin abinci na KFC marasa lafiya, tare da kowane sayen Cristiano Ronaldo tumbler.
Idan Ronaldo zai fara naman sa da kowace irin Coke, za ku yi tunanin zai zama Pepsi.A shekara ta 2013, kafin Sweden ta fafata da Portugal a wasan neman gurbin shiga gasar cin kofin duniya, Pepsi na kasar Sweden ya yi wani bakon talla inda aka ci zarafin Ronaldo Voodoo yar tsana da cin zarafi iri-iri.Ba a yi maraba da waɗannan tallace-tallacen ba, uh, kusan kowa a Portugal, kuma PepsiCo ya ba da hakuri kuma ya soke taron saboda "[sanya] wasanni ko kuma ruhin gasa ya shafa".(Wannan bai dami Ronaldo ba: ya yi hat-trick a wasan da Portugal ta ci 3-2.)
Rikicin Coca-Cola ya yi tasiri a kan Kamfanin Coke fiye da yadda yake da Cristiano.Ya zura kwallaye biyu a zagayen farko na nasarar da Portugal ta doke Hungary kuma ya zama dan wasan da ya fi zira kwallaye a tarihin gasar cin kofin Turai.Idan har yanzu yana ci gaba da cin nasarar nasarorin da ya samu - kuma yana iya yin hakan - muna iya tsammanin cewa babu komai a cikin wannan kofi.
Lokacin aikawa: Juni-22-2021